Why A Digital Marketing Certificate Is Worth It - Ultimate Guide

 IIM SKills offers an hour-long Digital Marketing Course in Delhi, both online and on our campuses located in New York, Toronto and Vancouver.

The highly collaborative, intensive course was created for businesses as well as individuals who wish to stay abreast of the most recent concepts, tools and methods. If you're uncertain about whether this course is for you then read this article for the reasons why getting a certification in digital marketing might be the best way to be an expert in digital marketing.



Demand for Digital Marketing Expertise is Growing

The gap in digital skills is most evident in the case of digital marketers.

Mondo's annual Technology and Digital Marketing Salary guide found an "huge demand" for digital marketing professionals and a 70 percent growth between 2016 and. A recent study conducted by Bullhorn however, found that 70% of respondents felt they struggled to find creative or marketing professionals who could fill the job vacancies.

As these companies have a difficult time obtaining the appropriate digital marketing professionals and are also seeking to increase their investment in the field of digital marketing generally. A new report by Mondo discovered more than 80 percent of departments in marketing have plans to increase their budgets for digital marketing during the next year.

This shouldn't come as a surprise. In 2020 eMarketer estimates that digital advertising spending will reach 44.9 per cent of U.S. advertising, up from 28.3 percent in 2014.



Companies Are Prioritizing Digital Marketing Skills Training

It's not just that businesses invest in digital marketing, they're also investing in the training of their digital marketing experts.

"The world of digital marketing is ever-changing," said Maxie Friendly, North American recruitment consultant in the fields of marketing and creative at Smart Savvy + Associates. "It is crucial to keep up-to-date and a certification course can be a fantastic opportunity for marketers to keep up. This is particularly true for those who began their careers with a more traditional approach to marketing and must master new technologies and apply them."

According to a digital trends research carried out by Adobe and Econsultancy The top businesses are investing significantly in the development of digital marketing skills and educating their employees - and profiting from the benefits.

This report showed the 45 per cent of the top performing firms will make significant investments in the development of digital skills and training during the next year against 23 percent for those which did not perform equally. Even companies that aren't yet at the forefront of digital marketing are planning to start investing more money; 65 percent of North American companies reported that they were planning to raise their marketing budgets for digital in 2018, as compared to just six percent of companies who were planning to reduce their budgets for digital marketing.

Furthermore, these top businesses are demanding higher levels of digital marketing experts. The same Adobe/Econsultancy study found that 73 % of respondents believed that their businesses had been "combining digital marketing skills with technology," and businesses acting in this manner were double as likely exceed their goals for 2017 (20 percentage to 11%).

The most successful digital marketers need an array of skills "Strong digital marketers take time to understand the company's business needs, then customize digital marketing plans based on specific goals," Friendly explained. "Digital marketing strategies and best strategies aren't the same for everyone. A skilled digital marketer is an expert in this."

The ability to develop a holistic skillset isn't easy however, that's why digital marketing courses can assist. The IIM SKills Digital Marketing course, for instance, offers professionals the opportunity to create an entire marketing plan, that covers SEO and content as well as paid advertising including search and display advertising and Google Analytics analytics, data analysis and reports on social media advertising and channel planning, as well as budgeting and content calendars as well as creating tests, analyzing, and optimizing emails for marketing.


Read: You Will Never Believe These awesome facts about Digital Marketing.

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